Continuous customer engagement programs with your audience are imperative for them to be meaningful and selecting the right kind of content is the key for your audience. In between Socialmercials may be allowed but shouldn’t break the tone of the conversation. Engaging contents can be in the form of Infographics, videos, slide presentations and photos. The goal should be to offer customers and prospects a unique online experience to keep customers engaged as that will drive their interests, effective brand engagement which in turn will improve conversions and ultimately drive sales.